Service & experience design
Translating a relationship-led planning process into clear journeys for prospective clients, planners, administrators, and recommendation recipients.
Events operations · 0 → 1
Connecting discovery, planning, and delivery for a high-touch events business.
A live brand, enquiry, content, and private vendor-recommendation platform built around how planners and clients work.
- Client
- White Glove Events
- Stage
- 0 → 1
- Status
- Live · Maintained
- Engagement
- February 2026 → Present
01 / Connected service design
The polished website was only the visible half.
White Glove Events plans celebrations through close client relationships, careful coordination, and a trusted network of partners. Its digital product needed to communicate that care without reducing the business to a beautiful brochure—or exposing the vendor knowledge that made the service valuable.
From February to April 2026, Incub8 designed, implemented, and deployed one platform across that boundary. The public experience introduces the brand and captures meaningful event context; the operational side helps the team manage enquiries, content, imagery, people, and vendor relationships; and a private sharing flow turns that knowledge into a considered next step for each client.
02 / What we built
The service journey, designed and delivered end to end.
We owned the product from experience design through implementation and deployment, connecting the outward-facing brand to the workflows the team uses behind it.
Brand & web experience
Designing and building the responsive public experience across services, team, gallery, vendor positioning, and contact.
Structured event intake
Creating a guided enquiry around event type, timing, location, scale, style, priorities, investment range, and contact details.
Content operations
Giving the team authenticated control over imagery, galleries, testimonials, founders, team members, users, and reusable page assets.
Vendor intelligence
Building a private, searchable vendor directory with categories, tags, contacts, addresses, and internal notes.
Curated client delivery
Connecting enquiries to ordered vendor lists and named, expiring links that expose only the partners selected for that client.
Platform engineering
Implementing the full-stack application, data model, authentication, media storage, administration, analytics, and deployment foundation.
Search & agent readiness
Building page metadata, canonical URLs, structured data, crawl controls, social previews, a sitemap, and machine-readable site guidance.
03 / The valuable knowledge
The team’s best knowledge could not become a public directory.
White Glove’s vendor network is part of the service: accumulated through experience, evaluated through judgment, and adapted to the character, priorities, and investment range of each event. Publishing the whole directory would remove that context and expose relationships that were meant to remain considered and private.
Keeping the same knowledge in notes and ad hoc messages would make it difficult to maintain, reuse, or connect to an enquiry. The product had to make vendor knowledge operable for the team while keeping every client-facing recommendation deliberately scoped and personal.
Brand trustEvent contextPrivate relationshipsTeam operabilityClient-specific delivery
04 / Product decisions
Structure the work without automating away the judgment.
Ask planning questions before asking for a message
The enquiry captures the event context needed for a useful first conversation instead of beginning with an empty text box.
Separate public positioning from private knowledge
The public site explains how partners are chosen, while contacts, notes, tags, and the complete vendor directory remain inside the authenticated workspace.
Model curation as part of the product
Reusable vendor lists can be assembled, ordered, and adapted rather than reconstructed from scattered records for every client.
Carry enquiry context into the handoff
A planner can create a recommendation link from an enquiry, prefill the recipient, and preserve the connection between the request and the response.
Make private access temporary and observable
Random tokens, expiry, revocation, and access timestamps protect the list while giving the team control over the client handoff.
05 / Service platform
One connected flow from discovery to a curated next step.
The product brings the public experience and the team’s operational tools onto one shared application, identity, data, and media foundation.
01Discover
Brand websiteServicesTeamGallerySearch & social discovery
02Describe
Event typeDate & locationGuest countStylePrioritiesInvestment range
03Operate
EnquiriesContentPeopleImageryUsersDashboard
04Curate
Vendor directoryCategoriesTagsInternal notesOrdered lists
05Share
Client identityEnquiry contextExpiring linksAccess statusRevocation
06Run
Next.jsPostgreSQL & PrismaAuthenticationCloudflare R2AWS deployment
06 / Live and maintained
The technology stays quiet so the service can feel personal.
White Glove Events now uses the public website, structured enquiry, content-management, vendor-management, and private client-sharing workflows in its day-to-day service. The product connects discovery, internal knowledge, and client delivery without asking customers to experience the operational complexity behind them.
After completing the initial design and development engagement in April 2026, Incub8 continues to maintain the deployed platform. That continuity keeps the technical foundation close to the people who shaped the service and the decisions it was built around.
EngagementFeb 2026 → Present
Stage0 → 1
RelationshipDelivery & ongoing maintenance
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